Kill Your Darlings (Online Marketing)

Example 1)

Win TIX to see 'Kill your Darlings' with the KYD cut-up exhibition facebook event. It is a below the line example, which attracts everyone that is on facebook which is easily updateable and reaches large numbers.

Example 2)

Radio 2 BBC Interview on iPlayer Radio. This targets middle class adults who listen to Radio BBC 2 in the afternoon. This is valuable marketing opportunity since it's viral potential.

Interview

Example 3)

BFI London film festival interview on youtube. There are many examples of this but my example if from Red Carpet News TV. This is a below the line example from an above the line event and reaches everyone on youtube which means it's global and is in short-form content.

The Hobbit: Desolation of Smaug (Online Marketing)

Example 1)

Online article about the new trailer from the Telegraph. It is a below the line example of an above the line example (TV trailer), reaching middle class adults who read the telegraph. It uses different format to view (is able to watch the trailer online) and has a good connectivity since people can share it.

Source 1

Example 2)

Facebook page specifically for the UK, this is a below the line example. This is able to reach everyone on the web that uses Facebook and is used to connect the fans to stuff about The Hobbit. It has exclusive HD photos and is easily updateable.

Source 2

Example 3)

Comicon in London 2013 were giving out tickets to the worldwide Hobbit fan event. This is an example of above the line. It attracts those who attend Comicon of all ages. It involves audience involvement and has viral potential since it can be shared so more people can know about it.

Kill Your Darlings

Interview of Daniel Radcliffe at the BFI London Film Festival. There are many on youtube, here is one(above)

Audience: Everyone including those who are subscribed to the youtube channel that is uploading the video. 

Kill Your Darlings

http://owlgalleon45.tumblr.com/post/67703388789

On ITV News 6PM, Daniel Radcliffe is at the Cut up event in Waterloo to celebrate the launch of 'Kill Your Darlings'

Audience: Everyone in waterloo and people who watch ITV in the evening.

Kill Your Darlings

http://www.theguardian.com/film/video/2013/nov/22/daniel-radcliffe-video-interview

The Guardian behind the scene photoshoot and interview

Audience: 25-54 year old middle-class people.

The Hobbit

Magazines exposing 'The Hobbit: The Desolation of Smaug'

SFX Magazine-Interview with the main actors of The Hobbit.
Audience- Sci-fi fans, middle-class young adults

 Empire Magazine- Has limited edition Hobbit Collector's set of 4 to attract the fans.
Audience: 16-30 year old middle-class people.

MyM Magazine- 'The Hobbit: Desolation of Smaug' will be in the next issue of this magazine, as promoted in the images above.

Audience- Fans of movies, animes, manga, games and media. 

SciFiNow Magazine:
Audience: Key audience profile is 80% males, 20% female, ages 20-45

SciFiNow's Terms:
Heroes-
SciFiNow attactracts affluent, discerning consumers, investing early in the latest technology and the coolest new brands. They look to SciFiNow to guide them through their burgeoning fascination in genre entertainment.

Trekkies-
Immensely loyal heavy investors in their favourite brands

Hobbits-
Voracious readers of industry professionals, they are informed and aware literary enthusiasts who interact with SciFiNow as a source of knowledge.

The Hobbit: Desolation of Smaug Brief Reseach

UK Release Date? 
13th December 2013

Institutions behind the film's production and distribution? 
Production:  Metro-Goldwyn-Mayer(MGM)
                     New Line Cinema
                     WingNut Films.

Distribution: Warner Bros
                       Cocinsa
                       Forum Hungary.

Film production budget?
$250,000,000 (from MGM and New Line Cinema)

Nationality of film?
American

Any connections with other films?
It is a sequel to a three-part film series, which begins with 'The Hobbit: An Unexpected Journey' and the one after it will be 'The Hobbit: There and Back Again'. These three films are the prequel to 'The Lord of the Rings Trilogy'.

Director?
Peter Jackson

Star name in cast?
Benedict Cumberbatch- Smaug/ The Necromancer
Evangeline Lill- as Tauriel
Richard Armitage- as Thorin
Orlando Bloom- as Legolas
Hugo Weaving- as Elrond
Ian MacKellen- as Gandalf
Martin Freeman- as Bilbo

What is the film about?
The film will take Thorin and Company to Beorn's house, through Mirkwood, Laketown and eventually, into Smaug's lair

Target Audience?
Fans of 'Lord of the Rings' as well as lovers of the genre, which in this case is Fantasy, Drama, Action, Adventure and Sci-fi.

Kill You Darling Brief Research

UK Release Date? 
6th December 2013

Institutions behind the film's production and distribution? 
Production:  Killer Films
                     Benaroya Pictures
                     Outpost Studios

Distribution: Sony Pictures Classics
                      The Works UK Distribution
                      Future Film
                      Lumiere
                      Paris Filmes

Film production budget?
N/A

Nationality of film?
American

Any connections with other films?
None

Director?
John Krokidas

Star name in cast?
Daniel Radcliffe as Allen Ginsburg (main character)
Ben Foster
Jack Huston
Dane Dehaan
Michael C. Hall

What is the film about?
A murder in 1944 draws together the great poets of the beat generation: Allen Ginsberg, Jack Kerouac and William Burroughs. -IMdb

Target Audience?
Fans of Daniel Radcliffe as well as fans of the genres(Drama, Romance, Thriller and Biographical films)

What I Learnt from Marcus Markou

Marcus Markou came out our school to give us an insight of what it was like making an independent film by himself using the money he borrowed from his own co-owned internet company with his brother.

Some things he told us that i didn't know of:

•  He was rejected by all the British distributors in UK, and his only options were to "sell" his film for free to a distributor or to distribute it himself. And that was why Double M films was created; for Marcus Markou to distribute his independent film. 
• His main target was mainly families and greeks since the film is based on a greek family, therefore they have something relate to. The family genre can be related to by all audiences, hence that's why it was so popular among families.
• When he marketing his film, he found areas where the greek culture was densely populated. For example, where Greek churches are is where most greek people live around. Then he would approach them, promoting his film and giving out the facebook, twitter and youtube account.
• When he was trying to recruit cast members, he would try to personally get in contact with the actor. Like Marcus personally rang Georges Corraface to recruit him, whereas it was hard for Marcus to recruit Stephen Dillane since Marcus had to get through his agent first.
• In the end, when Frank Dillane was hired to be an actor, Stephan Dillane decided he wanted to act with his son, hence the true father and son relationship shown in the film.
• Since this was an independent film, he had to save as much money as possible, so he hired a line producer to sort out the finances and since Sara Butler was doing such a good job, he decided to just promote her to producer since it would save him much more money as well as keeping the job done.
• 100 people were part of the crew of the set. Most of the money that is used to pay the cast and crew is mainly to the main characters and the other members of the crew have a set amount of money that is given to them.

Research on Paps & Sons

Papadopoulos & Sons is directed and written by Marcus Markou. The stars of this film include:

• Stephen Dillane- Harry Papadopoulos
• Georgie Groome- Katie Papadopoulos
• Frank Dillane- Jame Papadopoulos
• Georges Corraface- Spiros Papadopoulos
• Cosima Shaw- Sophie
• George Savvides- Hassan Ali
• Cesare Taurasi- Mehmet Ali
• Selina Cadell- Mrs Parrington

Synopsis

Harry Papadopoulos a wealthy rich entrepreneur who has everything. Then comes a day when he hits a financial crisis where he loses everything except a co-owned fish and chip shop called 'Three Brothers' with his brother Spiros, who he hasn't seen for many years. So Harry ends up joining Spiros to re-open 'Three Brothers' chip's shop. With the idea of bringing the chip shop back to live to make a living. While the rival neighbouring Turkish kebab shop's son has his eye on Harry's daughter, Katie. As each family member begin to accept their new life, Harry continues to have trouble regaining his lost business, however once the chip shop begins to come to life, Harry realises what he didn't have before.

Producer: Sara Butler, Andrew Markou

Sets: London, 2 shops a factory and a mansion.

Runtime: 105 minutes










Platforms they used for marketting:
Facebook: http://www.facebook.com/Papadopoulosandsons
Twitter: https://twitter.com/papasonsfilm
Google+: https://plus.google.com/112420387227700619018/posts
Youtube: http://www.youtube.com/user/PapadopoulosandSons
IMDb: http://www.imdb.com/title/tt2006810/

Trailer:


Poster:

Distributors:

Double M Films- Marcus Markou's own company.
Where he took his film to: 1) Dinard Festival of British Cinema in France
                                        2) Thessaloniki Film Festival in Greece ( received Michael Cacoyannis Audience Award)
                                        3) Palm Springs Film Festival in North America
   

Reviews:

IMDb - 6.2 out of 10
Rotten Tomato - 83% with a average rating of 5.9 out of 10
The Guardian- "an ambitious attempt to rewrite Lear for laughter rather than tears. It's a throwback, but relaxed, sweet and funny with it: a first feature that makes an impression by not pushing too hard to make an impression"